Marketing debate and discussion Research Paper Example | Topics and Well Written Essays - 500 words

Marketing debate and discussion - Research Paper modelIt is also satisfactory to the marketer by meeting selling objectives.Nevertheless, as the above definition holds, other(a) people criticize the process of marketing as to creating unnecessary accepts and wants. Promotion services offered during marketing are always meant to attract many nodes and give the company higher sales than the competitors. However, as Mattsson puts it, companies pop off when they raise the expectations of the consumers beyond what they can actually provide. This raises the cost of marketing, and as a result of failure to translate more efforts are required to counter and correct the effect of the former promotion by both(prenominal) the marketer as well as the consumers (Mattsson 11-14). To meet specific customer expectations and or the failure to pander them may also translate to spending more by the customer. The successes of all marketing procedures highly face on training and the competency of the marketing team and this as well translates to extra cost and need to the company. Therefore, marketing can be rightly seen to satisfy and create needs, both to the marketer and to the target group. accusation statement for an brass instrument is usually a theme that is well deliberated on as to how the business and trading operations relate to the customers, employees, management and the ownership structure of the enterprise. Mission statements are very essential to any organization as they aid in marketing through the following three ways shows how a marketing plan fulfills the mission of marketing as pertains to the overall organizations mission, assists in a clear manner of evaluating the feat of marketing procedures and designs and guides implementation of a marketing plan (Anon 5). Mission statements have been found to have atomic or at times no disparity between similar organizations or departments.On customer targeting, marketing in particular may opt for age. Mar keters usually have